Contrary to popular belief, charities have been using marketing strategies to solicit donations and promote special events long before social media or print advertising ever existed.
Charity organizations used inventive and creative techniques that were both highly efficient and cost effective. Fund raising coordinators were the original pioneers of marketing strategies for charities and small business. Strategies that we currently use have been modeled after some of the techniques developed by these charity organizations. The Internet world was turned upside recently with the insurgence of thousands of mobile devices, software applications and social media platforms. This change made way for charities to expand fund raising efforts and develop marketing strategies on a global scale. The same basic principles that they use apply to all marketing strategies. The only difference is, mobile devices and social media technologies are added into the mix. Things have not really changed, they have only been improved.
What are the basic marketing strategies for charities?
Simply put; planning and organizing.
The truth of the matter is, if you follow these 5 basic techniques that charities have been using and apply them to any form of marketing, chances are you will achieve success in your efforts. Continue reading